Cuarto Útil

– Born from curiosity, the brand displays a dynamic and playful universe that serves as a reflection of the organization and digestion of a huge amount of information through dots organized in a reticular system delivering a visual system that goes beyond graphics.

A platform for empiric knowledge built around meticulously curated relevant content. It’s all about connecting the dots, breaking down information to its core and delivering it in an informed and analytical manner.

Cuarto Útil, more than a podcast, more than a newsletter. A place to breathe within a sea of content and information. A safe space for challenging conversations and strong opinions. Cuarto Útil aims to filter conversations while delivering a broken down dialogue revolving around themes of culture and creativity.

Cuarto Útil

Medellín, Colombia

Branding

Cuarto Útil brand identity cover for the podcast and newsletter platform
Cuarto Util logotype construction over the brand's reticular dot grid
Dot grid system that structures the Cuarto Util visual language
Cuarto Util colour palette and typographic hierarchy
Cuarto Util podcast cover artwork layouts
Cuarto Util identity applied to editorial newsletter layouts
Newsletter spread showing Cuarto Util's content hierarchy
Cuarto Util branding applied to printed pieces and stationery
Cuarto Util identity adapted to digital and social formats
Closing composition of the Cuarto Util brand system

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